
Founder/CEO
Hi, I’m Amira Lamb — and I’m here to make your results inevitable.
Since 1995, I’ve been helping people feel strong, look amazing, and build a body they can trust — not just for the next vacation, but for life.
I started in gymnastics and dance, got hooked on fitness icons like Bess Motta and Gilad Janklowicz, and earned my degree in Exercise Science from UMASS-Amherst. From there, I spent decades refining what actually works — testing it with clients at every stage of life, on national television (The Today Show, Fox 5 News, PIX11), and in features from The New Yorker, TMZ, Men's Journal, Racked, and Glamour.
What I’ve learned? The best results aren’t about starving yourself or crushing your body into the ground. They’re about the right strategy, the right fuel, and the right rhythm for your life.
When you work with me, you’re not just getting workouts or a meal plan. You’re getting a system that adapts with you, cuts through the noise, and makes you unstoppable once you start.
If you’re ready to see what your body is truly capable of — and enjoy the process — let’s make it happen.

A peek at my on-camera training style — short, high-energy sessions designed to get results wherever you are.
Testimonials

“I have been doing your videos 6x per week and all the hard work, plus your motivation and guidance has gotten me here. I cannot thank you enough! Even though I only see you in the videos, I feel your spirit all around me! Your fitness program has helped me achieve goals I never thought possible.”
— Rajee, Finance

“Your workouts keep me alive especially on days where I feel like I fail at life. Your classes at the gym were my constant companion when days were difficult, and when all those shifts in my relationship and living situation changed during the pandemic this gave me the power to thrive. Now it's soul food to go on. Thank you. Forever grateful.”
— Sandy, Teacher
"I saw my mom today and she said that she has never seen me as toned as I am right now. I've been working out regularly my entire adult life, but it's true. Six weeks with your program and I've seen better results than years of calorie counting and long distance running. I've still got a ways to go but I am so pumped. Thank you.
— Jessica, Teacher

“I turned 45 last month, have three kids (9, 7, and 5 - the 9 year old has special needs), and work full time. We took a trip to Mexico last month, after many years of not going anywhere. And because of Amira Lamb and all of you, I got to wear this and feel damn good about my middle age self.”
— Zivah, Associate Professor

— Sarah Leah, Attorney
— Stacey, Project Manager